DATE: 7 December 2020
TIME: 14h00 – 17h00
If there is one thing that the global pandemic has shown us is how fragile our economy is and how much we rely on inputs from outside the country, mostly China, for most consumer goods. The pandemic has also presented an opportunity to bring manufacturing back to South Africa and Africa to protect against unforeseen shocks and also to build resilient, equitable economies.
Other events in 2020 also highlighted the need for broad-based participation in the economy, especially manufacturing, which would see more black-owned businesses supplying retailers and wholesalers.
This online conference seeks to ensure that all aspiring entrepreneurs have a better understanding of how the retail landscape in South Africa works, which route to market best suits their vision for themselves and their brand and how they can build sustainable, job creating businesses. Building a healthy, growing, resilient and equitable economy is all of our business.
- The retail landscape in South Africa
- Understanding basics required to list in retail
- Understanding pricing and basic trading terms
- Funding once listed in retail chain
- Small business in retail success stories
- How to get your product flying off shelves
- Sectoral gaps and opportunities for SA manufactured goods
How to certify you agro-processing or food product for retail
- Apply Hair Juice to hair to dampen. If the hair was washed, ensure it is also conditioned. Apply Hair Juice when hair almost feels dry.
- Detangle hair in sections
- Apply Oil Blend and leave to dry, if hair type does not require C – cream.
- If the hair is high porosity or is 4c, it will most likely need C = cream. Apply Hair Food on the section after Hair Juice and Oil Blend and then braid that section. Repeat until the whole head is done.
- Sleep with the braids or sit with braids until dry. Braiding smooths and closes hair cuticle, closing in moisture. When dry, unravel and style soft, moisturised hair.
- Repeat above steps daily on high porosity hair or if hair is exposed to air conditioning or heaters.
Our hair can grow long.
African hair can grow long.
Whether it is the softest, fluffy natural hair or thin but coarse,
brittle natural hair or relaxed hair; our hair can grow long.
It just takes understanding and doing the basics to grow our hair
It’s not easy though because one slip up and we easily find our
hair breaking and at worst falling off.
If hair growth seems to have reached a plateau and it won’t grow
beyond a certain length or it just keeps breaking no matter what
treatments are done, a good starting point is to have a trim. Chop
off 0.5cm to 1cm!
Split hair is compromised and if the split part isn’t cut off it causes
a split right to the bottom of the hair and the entire hair will
eventually, break off.
Our hair naturally gets split ends every 3 – 4 months from normal
daily wear and friction and lack of moisture. We therefore need
to trim our hair every 3 – 4 months if we want to see
growth. Yes, we have to cut it to maintain its length. The period is
shorter for relaxed hair, relaxed hair must be trimmed every 2 – 3
Our hair grows between 0.5cm – 1.2cm a month. But most of us
don’t see this growth because our hair ends break off faster than it
grows. It breaks off because of split ends.
Split ends are not easy to identify, we all get them. The curlier, the
more coily, kinky the hair, the easier it develops split ends.
If we make it a habit to cut 0.5cm – 1cm every 3 – 4 months, we
have a better chance of experiencing about 2cm growth every 3
months, that means we could have upto 8cm of healthy growth a
Here is our recommended basic hair regimen for hair growth:
1. Start with a trim. Trim 0.5cm – 1cm of hair
2. Deep condition hair weekly, interchanging between a
moisturising deep conditioning treatment and a protein deep
3.Moisturise and seal hair daily or every second day, according to
your hair’s needs, if you have your hair out.
4. Put your hair in a protective style every two weeks, or else
touching and styling it every day causes wear and tear that causes
split ends. When hair is in a protective style like cornrows, try not
to keep them longer than 4 weeks, 6 weeks max. Ideally 2 weeks
5. Avoid using heat for styling such as hand-held blow dryers or
straightening irons. Heat can cause hair to burn at worst or at the
very least it dries out hair, dry hair will develop split ends
6. Trim hair every 3 – 4 months, you can push it to 6 months if you
have been diligent about moisturising and sealing.
Hot oil treatments are an amazing, amazing deep conditioning treatment that leaves hair feeling good inside and out. It is a deeply nourishing treatment that resolves many hair problems. It leaves hair moisturized, shiny and soft.
People with all types of hair can do hot oil treatments, whether you consider your hair naturally oily or naturally dry, relaxed hair, natural hair, all hair types benefit immensely from this kind of treatment. Whether your hair problem is dry hair, thinning hair, breaking hair, frizzy hair, scaly or dandruff prone scalp; your hair will benefit from a hot oil treatment.
Do not be concerned that doing a hot oil treatment will leave your hair oily and weighed down because natural oils wash off easily with warm water after you are done with the treatment. You do not have to wash your hair before applying the oil, you will wash hair after treatment.
Here are a few ways in which you can incorporate an oil treatment into your hair regimen:
1. If you have low porosity hair, which is hair that has difficulty absorbing moisture because its cuticle is not penetrated easily, it is important to include a heating element during your oil treatment process.
- You can do that by bringing water to boil in a pot
- Place your bottle of oil in the hot water so it is warmed up to skin temperature
- Test oil is not too hot by applying on your wrist
- Section your hair in four parts and apply oil evenly throughout hair, focus on hair tips. Hair can be dry or damp
- Massage the oil into your scalp as well
- Cover with plastic cap and leave covered for 30 minutes
- Wash off the oil with water, shampoo and then apply conditioner to your hair
DO NOT HEAT OIL IN MICROWAVE BECAUSE THAT WILL BREAK DOWN NUTRIENTS IN THE OIL AND LEAVE OIL UNABLE TO BENEFIT YOUR HAIR
2. If you do not fancy applying a hot liquid on your sensitive scalp you may consider warming the oil with a hot towel
- Apply oil onto your damp or dry hair, if you have low porosity hair, go for damp hair
- Cover head with plastic cap
- Warm a damp towel in the microwave and wrap around your head
- When the towel cools, reheat in microwave and wrap around head again
- Do this for no less than 30mins
- Rinse off oil, and then shampoo and condition as usual
3. If you are not up to doing the treatment by heating the oil, you can choose to “hot” oil treat using the greenhouse method:
- Apply oil to dry hair, your does not have to be drenched in oil. Remember to cover the tips
- Cover your hair with a plastic
- Then cover with your usual bedtime head wrap
- Keep oil covered on your hair overnight. Your natural body heat will be released and captured by the plastic cap and that heat will facilitate the penetration of oil into your hair
- In the morning rinse off oil and proceed to wash and condition
- You can also do this by leaving the oil in your and cover in a plastic and leave it all day whilst you work indoors, the point is to keep it for a few hours.
- Then rinse off the oil, shampoo and condition
4. If you have a hooded dryer or deep conditioning heat cap:
- Apply your oil to your dry or damp hair
- Cover head in plastic cap and the go under hooded dryer or put on heated deep conditioning cap
- Stay in the heated environment for 30mins
- Rinse off with warm water, shampoo and condition
5. If you have a steamer or are going to a steam room at the gym:
- Apply oil to dry or damp hair
- Do not cover with plastic cap, place a towel or cotton wool strap around edges of hair to absorb dripping water or oil
- Stay under steamer for 30 mins
- Let hair cool down
- Rinse off oil with warm water, shampoo and condition hair
Conditioning is probably the most important part of our washing routine, in fact it’s probably the most important part of our hair care routine. Conditioning does more than just restore the moisture that was stripped from shampooing.
Applying a conditioner to your hair literally conditions your hair to improve its texture and appearance to one that is smoother and naturally shiny, see below how it does this.
Here are 6 reasons why you should not skip conditioning your hair:
- PH Balance – In its best state, the human hair and scalp has a pH between 4.5 and 5.5, this is slightly acidic. Washing your hair causes an imbalance in pH because water alone has an alkaline pH of 6 – 8.5. Conditioning restores this balance because conditioners have an acidic pH of between 4 – 5.5. This closes hair cuticles to stop hair from losing moisture that our naturally dry hair needs.
- Detangling – Our naturally coily hair tangles easily and this can result in hair loss through breakage. The best time to detangle hair is when it’s wet and protected by a layer of conditioning agents so it breaks less and experiences less damage because there is less friction than when it is dry. This also reduces the risk of split ends caused by friction.
- Promotes Elasticity – Conditioning hair results in improved elasticity, which prevents breakage. It does this by locking moisture within cuticles making hair flexible. Dry hair tends to be brittle and snaps easily when under tension.
- Natural Shine – A natural shine is what we are after. Conditioning leaves hair with a lustrous natural shine by smoothing and laying cuticles flat. Raised or open cuticles give hair a dull appearance and rough feel. Conditioner closes cuticles. This smoothening process that lays down the cuticles gives hair its natural shine and a smooth texture.
- Strengthens Hair – When conditioner is applied to hair, protein and moisture are deposited into hair strands, this strengthens hair against damage of daily handling and styling.
- Moisturises Hair – Kinky, coily, curly hair is naturally dry, it is not able to moisturise hair strands on its own, as is the case with straighter hair. Our natural hair requires an infusion of moisture often. For hair to remain moisturised, moisture must be sealed or closed within cuticle, conditioning does this, it closes cuticle and keeps moisture in the hair. Moisturised hair is softer to the touch and flexible to avoid breaking.
Our Amina Deep Penetrating Moisturising Conditioner is the best deep conditioner for deeply moisturising, hydrating and softening the kinkiest, moist coily of 4c/z hair! It rewards your coils like no other. It is a thick, creamy conditioner, formulated with concentrated natural oils and natural conditioning agents that are extremely beneficial and responsive to kinky dry hair.
Why Deep Condition?
All hair types require deep conditioning or treatments or masks. But for African hair, deep conditioning or treating your hair is the most important thing you can do. It is a must to deep condition African hair, whether natural or relaxed, once a week. African hair is naturally dry and brittle and needs extra attention and assistance to thrive. Deep condition makes sure hair gets the moisture boost, nourishment and strengthening it needs to be soft and smooth. Deep conditioning is a process where a concentrated conditioner or treatment is applied to the hair and left on the hair for a period ranging from 20mins to 60mins. This is to ensure that the product gets into the hair. Most other products are applied and sit on the hair, not penetrate it. The length of time, plus heat ensure that deep conditioning happens.
How To Deep Condition Using Amina Deep Penetrating Moisturising Conditioner
There are several ways to deeply condition hair, but what is common amongst these methods is the stimulation heat. Heat encourages the hair cuticle to open up allowing the conditioner to PENETRATE each hair, ensuring silkier and hydrated hair strands.
Step 1: Cleanse Hair
The best way to use the Deep Penetrating Conditioner to deep condition is after you have washed your hair with a shampoo. Clarify your hair only when necessary or once a month, using raw and unfiltered Apple Cider Vinegar (mixed with water) or a clarifying shampoo. Washing removes product build up allowing for easier penetration of the conditioner into your hair.
Step 2: Apply Conditioner Generously
After washing and rinsing shampoo, apply a very generous amount of conditioner to dripping wet hair. Do not dry your hair after rinsing off your shampoo.
Note: For that extra WOW FACTOR, simply add a small amount of our AfroBotanics Mukaya African Oil Blend to your conditioner in your hand before applying to wet, it is a blend of Coconut Oil, Shea Butter, Avocado Oil, Marula Oil and Baobab Oil.
Step 3: Activate Conditioner Using Heat
Methods to Activate Heat:
- Heat Cap: the heat cap is an all-time favourite as it requires the least admin, and at R600.00 max, is worth the purchase. After applying the Deep Penetrating Conditioner put on a shower cap, and on top of the shower cap use a headscarf to protect the shower cap from melting from the heat of the heat cap. Put the heat on the highest level, bringing it down as time passes. Sit for 20 minutes, cool-off and rinse off the conditioner.
- Steamer: highly effective and worth the once off purchase of about R1200.00. We love the steamer because it really opens up the hair cuticles allowing for maximum moisture penetration. After applying the Deep Penetrating Conditioner, sit under the steamer for approximately 20-25 minutes, do not cover hair. Ensure to have a towel, as water will drop from the steamer. Cool-off then rinse off the conditioner.
- Hooded Dryer: So there are two kinds. There’s the one which we are familiar with and have probably used a few times, the one available at the salons – more professional. Then there’s the smaller portable one with a hair bonnet that needs you to connect your blow dryer to it. However they work similarly. After applying the Deep Penetrating Conditioner, put on shower cap and sit under the professional dryer, or connect your blow dryer to the end of the hair bonnet hooded dryer for 20 – 25 minutes. Cool-off then rinse off the conditioner.